Who We Are

At VCM, our vision is to become the dominant, highly effective “natural/safe” products company serving consumers’ everyday household needs. 

Our premium products are as effective as any synthetic, chemical-based product and significantly more effective than other purely natural competitors. We offer innovative, patented formulations proven in independent testing. Looking to the future, we have a deep portfolio of new products innovation.

VCM is committed to its strong retailer partnerships based on win—win dynamics. Our products have established distribution in major national retailers, including Home Depot, Lowe’s and Walmart. The company also has demonstrated significant e-commerce success with Amazon and its own brand websites.

The company is led by a nimble, relationship-driven, highly responsive executive team that understands how to build brands with strong consumer acceptance and retailer support. VCM has financially strong partners and investors, including private equity ownership by Rock Mountain Capital.